Officer, Growth Marketing and Acquisition

2 weeks ago


Hong Kong, Hong Kong SAR China Company 28 - Manulife (International) Limited Full time

Description

The Opportunity

With the Growth Marketing team focusing on acquisition, this role is responsible to support lead generation for both prospect leads and existing customer leads (CPM), also with Digital Adoption focus for Digital Active and DCL Target.

What motivates you?

You obsess about customers, listen, engage and act for their benefit.

You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

You thrive in teams and enjoy getting things done together.

You take ownership and build solutions, focusing on what matters.

You do what is right, work with integrity and speak up.

You share your humanity, helping us build a diverse and inclusive work environment for everyone.

We are looking for someone with:

University degree in business, communications, marketing or related disciplines

Prior working experience on employee benefits marketing will be an advantage

Excellent English and Chinese copywriting and editorial skill

A good team player, pleasant, proactive and able to work under pressure and tight schedule

Good command of both spoken and written English and Chinese

Excellent presentation, communication and interpersonal skills

PC literate in Word, Excel, PowerPoint and Chinese Word Processing

Knowledge on insurance products or employee benefit products will be a definite advantage

On the job you will:

Participate in campaign based lead generation program logistics to source and identify quality leads, and thus drive potential business opportunities 

Support execution on end to end acquisition journey from lead generation to lead assignment, fulfilment and reporting.

Co-work with analytics team and external vendors on existing customer’s cross-sell trigger programs from submitting program requirement, generating customer database, customer communications development to program implementation. 

Work closely with Platform team to support the launch of Manulife's App and CWS user activation program to drive digital and customer ambition, including SMS and eDM customer communications and incentive fulfilment. 

Handle quarterly customer offer leaflet from copy drafting, internal clearance, artwork development and Manulife website content management to support IFP sales

Support execution of marketing plan and communication programs for insurance products

Assist to implement product related database marketing campaigns

Prepare agency briefs and drive the production of marketing collaterals and advertising materials

Coordinate and liaise with internal parties , external vendors and regulators to produce and deliver marketing communications materials on time and in accordance with agreed strategy and corporate guidelines

Coordinate and liaise with business teams for cross product lines initiatives and marketing campaigns

Responsible for corporate web site content copywriting

Assist in coordination and liaison with the agency for advertising and media campaign

Our commitment to you

Our mission; to be a part of making Decisions Easier and Lives Better

A leadership team dedicated to your growth and success 

A bold ambition and set of goals to be a leader in driving transformation in our industry 

Our best. Every day. 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer



  • Hong Kong, Hong Kong SAR China Crypto.com Full time

    As a Growth Acquisition Analyst with expertise in paid acquisition at , you will play a pivotal role in driving customer acquisition, increasing brand visibility, and optimizing our growth strategies through paid marketing channels. You will be responsible for developing and executing comprehensive paid acquisition strategies, identifying new opportunities,...

  • Product Manager

    4 weeks ago


    Hong Kong, Hong Kong SAR China Crypto.com Full time

    Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.We are seeking a highly motivated Growth...


  • Hong Kong, Hong Kong SAR China HKT Full time

    Your role: Initiate, plan and implement a vast of marketing campaigns for customer acquisition to grow sales revenue Identify and develop strategic partnerships with potential business partners Support sales team in attaining sales goals through development and implementation of strategic marketing/communications programs Assist in establishing...


  • Hong Kong, Hong Kong SAR China foodpanda Full time

    Job Description Support the Growth Marketing Team to identify growth opportunities with internal and external data research, develop & optimise relevant channels for revenue growth; Identify market trends and insights by conducting and presenting competitive analysis, consumer & market research and campaign evaluation;  Translate business...


  • Hong Kong, Hong Kong SAR China foodpanda Full time

    Job DescriptionSupport the Growth Marketing Team to identify growth opportunities with internal and external data research, develop & optimise relevant channels for revenue growth;Identify market trends and insights by conducting and presenting competitive analysis, consumer & market research and campaign evaluation; Translate business insights into ideas...


  • Hong Kong, Hong Kong SAR China Informa PLC Full time

    Job Description The Senior Manager of Growth Marketing at Informa Markets will helm strategic initiatives aimed at exploring new markets and launching innovative products and services. This role is crucial for transforming initial concepts into scalable projects that significantly enhance our market presence and overall business performance. Leading a...

  • Senior CRM Manager

    2 weeks ago


    Hong Kong, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.We're currently collaborating with a leading global cryptocurrency organization in finding a Senior CRM Manager. The individual will be responsible in managing a team of marketing/CRM specialists in driving and formulating strategic and creative CRM strategies on a global scale achieve short to long term objectives in member acquisition,...


  • Hong Kong, Hong Kong SAR China Crypto.com Full time

    As the Director of Growth Campaigns at , you will play a pivotal role in driving revenue growth and expanding our customer base through innovative and data-driven marketing campaigns. You will lead a team of campaign managers and specialists, providing hands-on leadership to oversee the planning, execution, and optimization of multi-channel campaigns across...


  • Hong Kong, Central and Western District, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.A world leading FinTech company is looking for a Talent Acquisition Manager (Greater China) to join their fast growing business. about the job.Develop a strategic plan for sourcing talents in an efficient and timely manner to meet the on-going needs of the organizationPartner with internal stakeholders to understand the recruitment needs,...


  • Hong Kong, Hong Kong SAR China Sun Life Full time

    Job Description : This is a key position in Asia’s Client Experience & Marketing team, requiring a digitally saavy professional who is highly analytical and results-oriented. Based in Hong Kong SAR, this role is responsible for elevating Sun Life’s digital brand presence and assisting the Director of Performance Marketing to drive paid digital...


  • Hong Kong, Hong Kong SAR China MongoDB Full time

    We’re looking for a hardworking, driven individual with superb energy, passion, and initiative for new business acquisitions. The Enterprise Account Executive role focuses exclusively on formulating and executing a sales strategy within an assigned territory, resulting in revenue growth and new customer acquisition.MongoDB is always changing and innovating...


  • Hong Kong, Hong Kong SAR China Standard Chartered Bank Full time

    Role Responsibilities Strategy The role is responsible for driving digital sales across main products in an Agile digital sales environment, with a focus on growth and lifecycle marketing to facilitate customer acquisition, engagement, retention, and customer lifetime value.  We are looking for someone who is keen on Martech, data and analytics,...


  • Hong Kong, Hong Kong SAR China Sun Life Full time

    Vous êtes unique, comme le sont votre parcours, votre expérience et votre façon de voir les choses. Ici, on vous encourage et on vous motive à donner le meilleur de vous-même, et on vous donne les moyens de le faire. Vous travaillerez avec des collègues dynamiques – experts dans leur domaine – qui sont impatients de partager leurs connaissances...


  • Hong Kong, Hong Kong SAR China West Kowloon Full time

    The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.This is a fixed-term contract position of 2-year with possibility for renewal subject to organisational needs and...

  • Marketing Officer

    4 weeks ago


    Hong Kong, Hong Kong SAR China The Bank of East Asia Full time

    Responsibilities Be a member of Card Product Section Implement effective marketing strategies and credit card programs to stimulate card acquisition & usage and achieve business and financial targets Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing...


  • Hong Kong, Hong Kong SAR China Synpulse Schweiz AG Full time

    We are an established, globally active management consulting company with offices in Switzerland, Germany, Austria, UK, USA, Singapore, Hong Kong, the Philippines, Australia, Indonesia and India. We are a valued partner to many of the world‘s largest international financial services and insurance firms. We support our clients at all project management...

  • Assistant Manager

    3 weeks ago


    Hong Kong, Hong Kong SAR China SGS Full time

    Job Description Provide a full spectrum of end-to-end talent acquisition process for assigned positions Develop proactive talent sourcing pipelines and candidate outreach methodologies Work closely with internal stakeholders to understand their hiring needs and manpower planning to meet the business goals Liaise with internal and external parties for...


  • Hong Kong, Hong Kong SAR China Sun Life Full time

    Job Description : To support the growth in a number of key businesses, we’re attracting the right talents to move our organization forward. This is an unique opportunity to build your career in a fast-paced and challenging environment to make positive impact to the businesses. Job responsibilities: Partner with lines of business and functional areas...


  • Hong Kong, Hong Kong SAR China Shangri-La Full time

    Shangri-La Group Headquartered in Hong Kong SAR, the Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investment properties, wellness and lifestyle facilities. Today, the Group owns, operates and manages 100+ hotels under our family of four brands: Shangri-La, Kerry...


  • Hong Kong, Hong Kong SAR China Randstad Hong Kong Full time

    about the company.A world leading FinTech company is looking for a Talent Acquisition Manager (Greater China) to join their fast growing business. about the job.Develop a strategic plan for sourcing talents in an efficient and timely manner to meet the on-going needs of the organizationPartner with internal stakeholders to understand the recruitment needs,...