Marketing Officer

Found in: Talent HK C2 - 2 weeks ago


Hong Kong, Hong Kong SAR China The Bank of East Asia Full time
Responsibilities
Be a member of Card Product Section Implement effective marketing strategies and credit card programs to stimulate card acquisition & usage and achieve business and financial targets Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies Monitor business performance and review result of strategies implemented as well as the marketing budget Implement IT and digital projects to drive business growth, streamline process as well as enhance customer experience Co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities Maintain up-to-date market intelligence on credit card business Handle ad hoc tasks and special assignments
Requirements
University graduate, preferably major in Marketing, Business, Finance or related disciplines A minimum of 2 years’ banking/marketing experience Experience in project management, advertising production and direct marketing with strong communication skills Independent, self-motivated and a team player Independent, highly organized, self-initiated Good command of both spoken and written English and Chinese

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