Manager, Digital Customer Channels, Personal Care Solutions Asia Pacific

Found in: beBee S HK - 4 weeks ago

Quarry Bay, Hong Kong SAR China BASF SE Full time

 

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

 

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

 

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

 

 


            
 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 330 employees by the end of 2022.
 

Objectives of the Position

Reporting operationally to Head of Global Digital Channels; administratively to Head of Regional Consumer Insights and Digital Solutions, Care Chemicals Asia Pacific, you will drive the roll-out of e-commerce solution Care 360° in Asia Pacific for existing customers (protect existing business & self-service) and enable business growth via this new e-channel. Support the organization in the readiness for e-commerce business.


Main Job Responsibilities
 

  • Act as Regional Channel Owner to manage the Care 360° webshop and be the single point of contact for related issues
  • Drive the migration of existing customers to Care 360° for ordering / self-service purposes in close alignment and cooperation with the regional stakeholders
  • Coordinate, execute globally driven communication measures within business, including Care 360° info sessions, alignments  and updates to management
  • Identify UX improvements and collect feedback from internal and external stakeholders to manage new features development and promotion in the region
  • Support the regional business in adopting processes to be “business-ready” for e-channel purpose. Enhance customer adoption and internal stakeholder by leading discussions and foster a mutually beneficial environment
  • Develop e-commerce strategy & proposals in alignment with global framework and regional needs, driving implementation to maximize channel profitability
  • Propose and align with business continuously for product portfolio and pricing, and generate and track market intelligence via the channel
  • Drive digital marketing adoption in the organization as power user for Marketing Cloud (technical, not content) and linking customer journeys into the other digital tools (e.g. Care 360° webshop)
  • Support in ad-hoc projects when necessary

 

Requirements

  • Bachelor’s degree or equivalent in Business Administration, Science, Engineering or related discipline; Masters degree is related discipline will be an advantage
  • Minimum 5 to 8 years’ relevant working experience in sales, marketing, or supply chain; preferable in the related industry or market
  • Proven track record in project management, with can-do attitude and hands-on problem solving capabilities
  • Able to lead without authority and work effectively in virtual team environment
  • Excellent command of written and spoken English
  • Candidates with lesser experience could be considered a junior position

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