Area Business Development Manager

19 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Zespri International Full time

Zespri International is seeking a talented Regional Sales Director to join our team in Hong Kong and Macau.

As a Regional Sales Director, you will be responsible for leading our sales efforts and developing strategic plans to achieve our annual volume targets.

This role requires a strong understanding of the Hong Kong market, its value chain, and the ability to develop and execute effective sales strategies.

You will work closely with our Trade Marketing and Distributors' Marketing teams to develop consumer- and shopper-centric campaigns.

  • Sales Strategy:
  • Develop and implement sales strategies to drive growth and optimize relationships with distributors and retailers.
  • Ensure effective distribution network and execute plans to maximize customer funds and investments.

Category Advice & Shopper Marketing:

  • Collaborate with Trade Marketing and Distributors' Marketing teams to develop consumer- and shopper-centric campaigns.
  • Achieve shopper objectives (Penetration, Headspace, Frequency, Spend per Trip) aligned with MDF guidelines.

Internal Business Planning:

  • Develop an annual Sales & Marketing Calendar for Hong Kong, aligning all ATL & BTL activity.
  • Leverage analysis to understand and optimize efficiency of our investments and their impact on Shopper behavior.
  • Implement Joint Business Plans including developing KA Business plans and JBP's for key wholesalers and selected retail customers.

Operational Excellence:

  • Manage customer inventory and quality, monitoring pricing & supply in the market.
  • Implement Quarterly Business Reviews with key wholesalers and key retailers in the region.
  • Educate the distributor and develop skills to improve knowledge on Zespri, the Category, and our Brands/Products.

We are looking for a highly motivated and experienced Regional Sales Director to join our team in Hong Kong and Macau.

The ideal candidate will possess a strong understanding of the Hong Kong market and its value chain, as well as excellent communication and leadership skills.

The successful candidate will be able to develop and execute effective sales strategies and build strong relationships with key stakeholders.



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