Global Paid Advertising Leader

9 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
About The Opportunity

We're looking for a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies. This role combines data-driven campaign management and platform expertise to deliver measurable business impact across key channels. You'll work closely with performance marketing and cross-functional teams to push the boundaries of how we acquire and engage users globally.

As a Senior Manager, you'll lead A/B testing for creatives, messaging, and targeting to maximize efficiency and impact. You'll also build and enhance tracking systems, attribution models, and dashboards for actionable campaign insights. Our ideal candidate has 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns.

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