Digital Content Strategist

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hyphen Connect Full time

We are a leading web3 venture studio looking for a talented individual to join our ecosystem project as a Social Media Executive.

The role will be responsible for creating, curating, and managing engaging content tailored to social media platforms. This will involve shaping our online presence, growing our audience, and fostering engagement through innovative strategies and creative storytelling.

A key aspect of the position is staying updated on platform trends, features, and best practices to ensure content remains relevant and impactful. The successful candidate will also plan and execute social media campaigns in collaboration with marketing and creative teams to align with overall branding and goals.

Key Responsibilities
  • Develop and create engaging long/ short form content for social platforms.
  • Stay up-to-date on platform trends, features, and best practices to ensure content remains relevant and impactful.
  • Plan and execute social media campaigns in collaboration with marketing and creative teams to align with overall branding and goals.
  • Utilize platform analytics to track performance, monitor engagement, and provide insights to optimize future content.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in social media management or content creation, with a focus on Instagram, Facebook, TikTok, or similar social platforms.
  • Work experience in the Web3 industry is required, with experience in social/defi projects will be a plus.
  • Proficiency in both English and Mandarin (spoken and written) is required.
  • Strong understanding of social media trends, algorithms, and best practices in Web3.
  • Creative storytelling skills with the ability to craft content that captures attention and drives engagement.
  • Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, CapCut, or similar apps).
  • Experience analyzing performance metrics and turning insights into actionable strategies.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to adapt and thrive in a fast-paced, dynamic environment.


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