Whisky Industry Marketing Expert

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Cask Trade Ltd Full time
Key Responsibilities
  • Plan and coordinate marketing campaigns across multiple digital and offline channels.
  • Develop and execute content strategies for social media, blogs, and website updates.
  • Manage website content and updates using WordPress.
  • Write engaging and SEO-optimized content to enhance online visibility.
  • Oversee agency relationships for ad management.
  • Prepare marketing reports and handle other administrative tasks as needed.
  • Plan, coordinate, and execute events, including whisky tastings, investment seminars, and networking sessions.
  • Support sales and business development teams with marketing materials, presentations, and other collateral.
  • Assist with administrative and operational tasks related to marketing and sales.
Requirements
  • Over 3 years of experience in marketing, preferably in a small organisation or agency working in the high end sector.
  • Knowledge of SEO, SEM, digital advertising, and marketing analytics.
  • Experience with WordPress for website content management.
  • Hands-on experience with social media content creation and community engagement.
  • Design skills using Canva.
  • Ability to manage agencies and third-party vendors effectively.
  • Strong organisational and multitasking skills.
  • Small event organisation and execution experience.
  • Fluent in English and Chinese; proficiency in a third language (Japanese/Korean) is a plus.
Preferred Qualifications
  • Experience in the wine & spirits industry.
  • Knowledge of CRM tools (Hubspot) and email marketing platforms.
  • Familiarity with Google Analytics and other tracking tools.

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