Marketing Product Strategist

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China AXA Group Full time

職位描述

負責制定全面的市場推廣策略,涵蓋產品的所有階段,從概念到執行。這包括創意概念的形成、視覺開發、內容管理以及通過分發渠道的有效溝通。

開發全面的產品市場推廣材料,包括各類材料的製作,如產品手冊、傳單、銷售演示工具、銷售小冊子和產品視頻。 與相關機構協調產品獎項的提名,並管理獎項提名過程。為獎項提名撰寫引人注目的敘述,最大化媒體報導並利用活動後的推廣活動來提高產品知名度。 管理外部供應商和代理機構,開發具有影響力和專業性的材料。與其他功能領域建立良好的關係,以確保項目的及時交付。 創建與我們核心受眾共鳴的定位和信息。提供吸引人且有效的內容,主導產品內容主題的溝通。 探索創新的推廣渠道和想法,以及潛在的第三方合作,以產生產品知名度並推動業務成果。 為團隊成員提供指導和支持,確保項目的持續執行。根據需要提供各種項目和倡議的臨時支持。 您的背景

職位要求

擁有學位,並在保險行業的市場傳播或產品市場推廣方面擁有至少8-10年的經驗,其中至少3年擔任管理職位。經驗較少的候選人將考慮擔任助理經理職位。 獨立,組織良好,注重細節。 具備優秀的中英文寫作和編輯能力。 展現良好的判斷力、創新能力和跳出框架思考的能力。 具備強大的商業敏銳度和以結果為導向的思維方式。 具備強大的協作能力,能夠有效地跨部門工作。 精通Word、Excel、PowerPoint及中文文字處理等電腦應用。 關於AXA

我們始終以客戶為中心

作為全球最大的保險公司之一,我們的宗旨是 為人類進步而行動,保護重要事物

保護始終是我們業務的核心,幫助個人、企業和社會蓬勃發展。AXA始終是一個領導者、創新者和企業家,促進各方面的進步。我們的宗旨也與集團的根源息息相關。自始至終,AXA致力於作為集體善的力量。從AXA Hearts In Action的團結行動到AXA研究基金的預防問題工作,以及對抗氣候變化,AXA始終關注其社會環境,並承擔作為保險公司的責任:負責在上游採取行動,以更好地理解風險,目標只有一個:確保更好的保護。

關於AXA香港和澳門

AXA香港和澳門是AXA集團的成員,AXA集團是一家在54個市場擁有業務並為全球1.05億客戶提供服務的領先全球保險公司。

作為提供綜合解決方案的多元化保險公司,我們的目標是成為我們所服務的個人、企業和社區的保險和整體健康夥伴。

我們服務承諾的核心是持續的產品創新和客戶體驗的提升,這是通過積極傾聽客戶的需求並利用技術和數字轉型來實現的。

我們承擔責任,成為創造共享價值的力量,為我們的社區服務。我們自豪地成為香港和澳門首家通過不同產品和服務解決心理健康重要需求的保險公司。例如,我們的整體健康平台“AXA BetterMe”上的Mind Charger功能,對我們的客戶和整個社區開放。我們將繼續通過我們的產品提供和社區投資來促進社會進步,以支持香港和澳門的可持續發展。

AXA是一個平等機會的雇主。我們致力於通過創造一個所有員工都受到尊重和尊嚴對待的工作環境,來促進多樣性和包容性(D&I),並重視個體差異。我們歡迎並珍視多樣化的背景加入我們的大家庭,共同建立一個包容的文化,使每個人都能充分發揮其個人潛力。

我們提供的福利

我們為合適的候選人提供優秀的職業前景和有吸引力的薪酬方案。


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