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Product Strategist
2 months ago
About the Role
:We are seeking a Product Strategist to help define product strategy in alignment with local management and global marketing department. The successful candidate will develop and implement tactical plans and projects to drive business growth.
Key Responsibilities:
Develops brand strategy, promotional campaigns, and tactical plans within marketing budgets.
Prepares content for Integrated Brand Teams and Launch Teams.
Runs market research programs and monitors market development for responsible brands.
Responsible for execution, monitoring, and analysis of tactical plans to ensure brand growth.
Leads cross-functional local/regional brand teams, including coordination of Integrated Product Strategy Plan and monitoring of objectives.
Develops promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitors and controls brand budgets, forecasts, and expenses, and assesses the marketing mix of the product to evaluate cost effectiveness and results.
Identifies market insights and opportunities via customer interactions.
Monitors product performance and external environment using appropriate tools and takes corrective action if required to meet business objectives.
Ensures compliance with applicable policies, procedures, and regulations.
