Marketing Assistant Manager, Retail Products

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Customer Value Management Role

HSBC is seeking a high-calibre professional to join our team as an Assistant Marketing Manager, Retail Products Marketing. This role is crucial in maintaining our position as a provider of world-class wealth and personal banking solutions.

Key Responsibilities
  • Develop effective programme strategies and mechanics to drive personal loan growth for different customer groups/segments via various channels.
  • Maintain high standards of marketing and communications, and deliver activities that adhere to established marketing processes and guidelines.
  • Support campaign development to ensure smooth implementation, and facilitate evaluation and review for continuous improvements.
  • Perform analysis of targeted products/segments, competitive position, and trends.
  • Support marketing budget management to facilitate effective deployment and enhance return on investment.
  • Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives.
  • Demonstrate teamwork through a positive approach and develop close alignment with both internal and external stakeholders.
Requirements
  • University graduate in business studies with a background in marketing is preferred.
  • A minimum of 6 years' experience in a marketing role, ideally with involvement or a good understanding of credit cards.
  • Sound knowledge of advertising production and marketing communications, and practical experience in digital marketing is a plus.
  • Good analytical and problem-solving skills.
  • Creative, self-motivated, and able to handle multiple tasks independently and meet tight deadlines.
  • Experienced in liaising with external business partners and suppliers.
  • Possess hands-on PC skills, including proficiency in Microsoft Office applications.
  • Strong interpersonal and communication skills and high proficiency in written Chinese and English.

HSBC is committed to building a culture where all employees are valued, respected, and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.



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