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APAC Marketing Strategist

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Distributed Crafts Full time

Company Overview

Distributed Crafts is seeking an innovative marketing professional to spearhead our marketing initiatives across the APAC region. This pivotal role marks our inaugural marketing position focused on APAC, as we aim to enhance our engagement within this significant market.

Role Overview

The APAC Marketing Manager will collaborate closely with the marketing leadership to craft and execute a comprehensive marketing strategy tailored for the APAC region. This includes developing effective messaging, media strategies, content creation, and localization efforts.

Key Markets

Our primary focus will be on China, Hong Kong, Taiwan, Korea, and Japan. The marketing leadership is based in a different time zone, necessitating some overlap in working hours.

Ideal Candidate Profile

The successful candidate will possess a profound understanding of the cryptocurrency landscape within the APAC region, coupled with extensive experience across diverse marketing channels. This expertise will enable them to provide actionable insights for enhancing brand visibility and community engagement.

  • Strategic Development: Assist in formulating the overarching marketing strategy for Distributed Crafts, recommending specific tactics to effectively highlight our innovations and mission within the APAC market.
  • Market Insights: Supply the marketing team with valuable research and insights regarding the blockchain industry and target demographics in priority markets, facilitating the creation of locally resonant marketing strategies.
  • Project Oversight: Manage the development and execution of all APAC marketing communications across various channels, ensuring timely delivery and budget adherence while engaging necessary stakeholders.
  • Collaborative Efforts: Work in tandem with global marketing, social media, product, and business development teams to maintain a consistent and accurate brand narrative.
  • Networking: Leverage a robust network of local contacts within the APAC region to support the marketing strategy, including public relations, key opinion leaders, translation services, events, and media.
  • Community Engagement: Partner with the community team to recruit and manage regional advocates, fostering the growth and active participation of local Distributed Crafts communities.

Performance Measurement: Monitor and analyze the effectiveness of all APAC marketing initiatives against established KPIs, providing recommendations for ongoing strategy optimization.

Qualifications

  • Experience: A minimum of 6 years in marketing management, preferably within the cryptocurrency or blockchain sectors.
  • Channel Expertise: Proven experience across a wide array of media channels, as this role requires versatility in a compact team environment.
  • Crypto Knowledge: A demonstrated passion for blockchain technology and cryptocurrencies, with experience in both Bitcoin and Ethereum ecosystems being highly regarded.
  • Leadership Skills: Ability to work effectively within cross-functional teams and build strong relationships with senior stakeholders, while managing agencies and vendors efficiently.
  • Communication Skills: Exceptional written and verbal communication abilities, capable of simplifying complex concepts for diverse audiences.
  • Adaptability: Ability to thrive in a dynamic, fast-paced environment, managing multiple projects with precision and a commitment to deadlines.
  • Detail Orientation: A proactive approach to identifying opportunities and resolving challenges.
  • Language Proficiency: Fluency in English is essential, with additional language skills in key markets, particularly Mandarin, being a significant advantage.

Benefits

  • Research-driven team environment
  • Opportunity to tackle unique challenges
  • Stock options
  • Flexible remote work arrangements
  • Generous vacation policy
  • Co-working space allowance
  • Annual team retreat