App Store Optimization Specialist

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Boo Full time

At Boo, we're looking for a skilled App Store Optimization Manager to join our team.

About the Role

  • Conduct in-depth analysis of app store performance, monitoring trends in app page designs and effectiveness.
  • Track key ASO metrics for our company's apps, including keyword rankings, page conversion rates, and organic installs.
  • Develop and optimize the semantic core, and create metadata for app pages across all available localizations.
  • Analyze competitors and devise strategies to increase organic traffic.
  • Improve app positioning in top charts.
  • Design and conduct experiments to test hypotheses.
  • Prepare detailed reports on experiments and overall performance results.

Requirements

  • 2+ to 3 years of experience in the same field.
  • Proven work experience as an ASO Manager or similar role.

What We Offer

  • Flexible working options
  • A fantastic work culture
  • The opportunity to make a positive impact


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