Influencer Marketing Specialist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Group Full time

About the Role

We are seeking a highly skilled and experienced Influencer Marketing Specialist to join our team at AnyMind Group.

Key Responsibilities

  • Develop and implement influencer marketing strategies that enhance brand awareness, drive engagement, and increase sales, in alignment with client goals.
  • Establish relationships with agencies and influencers in targeted industries and demographics.
  • Plan and implement media and influencer strategies.
  • Manage and execute KOL and influencer campaigns.
  • Develop content, from brainstorming to delivery.
  • Conduct ongoing market research to identify opportunities to grow the influencer network and program.
  • Develop long-term business relationships with KOLs and influencers and achieve business performance.
  • Monitor traffic and marketing KPIs and maximize ROI from KOL marketing, in close collaboration with the Sales team.
  • Stay up-to-date with the latest trends and insights in influencer marketing, social media, and digital marketing.

Requirements

  • Degree holder or above in Marketing, Business, eCommerce, or related disciplines.
  • 8 years or above working experience in marketing or online digital marketing, preferably in social media, influencer marketing, and affiliate channels.
  • Proactive, creative, and a can-do attitude.
  • Time management and attention to details are essential.
  • Able to work independently and under pressure, as well as collaborate well with teams and stakeholders.
  • Excellent written and verbal communication skills in English and Cantonese.
  • Basic knowledge of China social media experience, such as Xiaohungshu, will be a plus.


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