Influencer Marketing Specialist
4 weeks ago
About the Role
We are seeking a highly skilled and experienced Influencer Marketing Specialist to join our team at AnyMind Group.
Key Responsibilities
- Develop and implement influencer marketing strategies that enhance brand awareness, drive engagement, and increase sales, in alignment with client goals.
- Establish relationships with agencies and influencers in targeted industries and demographics.
- Plan and implement media and influencer strategies.
- Manage and execute KOL and influencer campaigns.
- Develop content, from brainstorming to delivery.
- Conduct ongoing market research to identify opportunities to grow the influencer network and program.
- Develop long-term business relationships with KOLs and influencers and achieve business performance.
- Monitor traffic and marketing KPIs and maximize ROI from KOL marketing, in close collaboration with the Sales team.
- Stay up-to-date with the latest trends and insights in influencer marketing, social media, and digital marketing.
Requirements
- Degree holder or above in Marketing, Business, eCommerce, or related disciplines.
- 8 years or above working experience in marketing or online digital marketing, preferably in social media, influencer marketing, and affiliate channels.
- Proactive, creative, and a can-do attitude.
- Time management and attention to details are essential.
- Able to work independently and under pressure, as well as collaborate well with teams and stakeholders.
- Excellent written and verbal communication skills in English and Cantonese.
- Basic knowledge of China social media experience, such as Xiaohungshu, will be a plus.
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