Marketing Specialist
4 weeks ago
Role Overview
Cathay Pacific Airways Limited is seeking a highly skilled Marketing Executive to join our team. The successful candidate will be responsible for developing and executing marketing strategies to drive business growth and enhance the Cathay Pacific brand.
Key Responsibilities- Develop and implement marketing campaigns to support business objectives and partner requirements.
- Collaborate with internal stakeholders to plan and execute marketing initiatives.
- Manage content for marketing campaigns, ensuring alignment with brand guidelines and messaging.
- Identify target market segments and design campaign workflows to deploy email marketing campaigns.
- Prepare post-campaign reports to evaluate campaign effectiveness and inform future marketing initiatives.
- Collaborate with internal and external teams to analyze campaign results and share insights with partners.
- University degree in Marketing, Communications, Business, or related field.
- 2-3 years of relevant content development and/or marketing campaign management experience.
- Experience in Advertising/Media agencies is an advantage.
- Strong analytical, data management, and project management skills.
- Knowledge of database management software and campaign management tools is a plus.
- Excellent written and verbal communication skills in both Chinese and English.
Cathay Pacific Airways Limited is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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