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Marketing Director

7 days ago

Hong Kong Island, Hong Kong SAR China PAObank Full time

Welcome to PAObank, a leading financial services provider We are seeking an experienced Head of Marketing to lead our marketing efforts and drive business growth.

About the Role

As Head of Marketing, you will be responsible for developing and implementing effective marketing strategies to increase brand awareness and drive sales growth. You will work closely with our sales team to identify potential markets and customer segments, and create promotional materials and sales tools to support their efforts.

You will also track and analyze sales performance metrics to refine our marketing strategies and ensure we are meeting our business goals.

Key Responsibilities
  • Develop and implement comprehensive marketing plans to achieve business objectives.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Analyze consumer behavior and preferences to inform marketing strategies.
  • Prepare and present detailed reports on market findings to senior management.
  • Collaborate with cross-functional teams to design and execute marketing campaigns that align with business goals.
  • Manage public relations activities to enhance the company's image and reputation.
  • Develop relationships with media outlets and industry influencers to promote the brand.
  • Coordinate events, press releases, and other PR initiatives to increase visibility.