Digital Marketing Activation Lead

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Assembly Global Full time

About Assembly Global

We're a modern alternative agency that brings together industry-leading data, talent, and tech to drive growth for the best brands on the planet. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide.

Our Mission

We use STAGE, our proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' needs change.

What You'll Be Doing

  • Developing strategies and executing digital marketing campaigns to meet our clients' business goals
  • Analysing account performance and providing proactive improvement strategies
  • Developing client and product knowledge by proactively contributing to digital marketing strategies and delivering insights in terms of competitor and environment feedback
  • Working closely with our extensive teams in APAC/EU as well as the account team at the HK office to ensure the quality of service across clients
  • Leading multichannel strategy, planning, and implementation
  • Managing client budgets
  • Getting involved in business development, including attending prospective pitches
  • Delegating and organising priorities as a Team Lead
  • Helping the team retain great relationships with our clients by taking calls, responding to emails, taking part in presentations, and attending face-to-face meetings

Requirements

The Skills We're Looking For

  • Minimum 5 years of digital marketing activation experience, preferably in a digital agency, with at least 2 years in people-management role
  • Understanding all digital channels dynamics with brand / performance marketing experience
  • Digital media planning / strategy experience (including PPC, Display and Social) in particular e-Commerce business
  • Knowledge in consumer behavior and ability to connect insights with media activation
  • Proven track record in managing complex accounts with multiple stakeholders
  • Hands-on knowledge in Google's Product Suite (Google Ads - Search, Display & Video, CM360, SA360, etc.)
  • Demonstrating ability to perform and work in a highly dynamic and rapid-changing environment
  • Excellent problem-solving skills with internal team and external client
  • Ability to articulate yourself concisely, both verbally and with written work
  • Highly developed analytical / numeracy skills to develop solutions on meaningful data
  • Fluent in Cantonese, English, and Mandarin
  • Knowledge of SQL & offline media planning/ buying is a plus

What We Offer

We're part of Stagwell, the challenger network built to transform marketing. We're nimble, smart, and digital-first, and we're quickly growing to take on the biggest legacy hold cos. We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals. We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies. We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we're leaving the world better than we found it. We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

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