Digital Marketing Specialist

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Full time
About Comms8

Comms8 is a dynamic marketing agency that delivers innovative and effective solutions to clients across diverse industries. With a strong emphasis on strategic planning and creative execution, we craft compelling narratives and engage audiences through impactful campaigns. Our team of experienced professionals combines expertise in PR, marketing, and digital communications to drive meaningful results for our clients.

Job Summary

We are seeking a highly skilled Digital Specialist to join our APAC team. The successful candidate will provide efficient and professional support in campaign management, new business development, and content creation management across regions. This is an exciting opportunity to work with a dynamic team, develop your skills, and make a significant impact within Comms8.

Key Responsibilities
  • Lead digital initiatives, spearheading external and internal digital campaigns for clients and the company.
  • Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta, TikTok, and other PPC activities.
  • Collaborate with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels.
  • Analyze data, identify key trends, and refine digital strategies.
  • Optimize bid strategies, keywords, ad copy, and landing pages to maximize performance and ROI.
  • Monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
  • Stay updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms.
  • Develop regional expertise, with a strong understanding of Chinese and Asian digital platforms.
Requirements
  • Proven experience in digital marketing, ideally with over 5 years in account management.
  • Excellent communications skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English, with proficiency in Simplified Chinese (written & spoken) an advantage.
  • Ability to create professional press releases and social media content.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display a 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.
Benefits
  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • Competitive salary and benefits package, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working, promoting a healthy work-life balance.
  • CPD Training by IPA.

Comms8 is committed to providing equal employment opportunity and does not discriminate based on age, sex, sexual orientation, gender identity, race, colour, religion, disability status, marital status, pregnancy, gender reassignment, or any other protected characteristics covered by the Equality Act 2010.

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