Senior Marketing Strategist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Wolters Kluwer Hong Kong Limited Full time
Job Title: Senior Marketing Specialist

Reporting to the Director of Marketing, APAC, you will be responsible for driving marketing demand generation and revenue objectives within the Hong Kong and Taiwan markets. Collaboration with Sales, Presales, and Professional Services teams is crucial, where you will lead the planning, implementation, assessment, and reporting of effective marketing programs aligned with business objectives.

Key Responsibilities:
  • Create regional and local field marketing plans that align with sales objectives, aiming to expand existing customer bases and acquire new customers in targeted territories.
  • Manage the process to build integrated campaigns that cover all lead funnel stages from lead acquisition to late-stage lead nurture to drive leads to opportunity.
  • Conduct research, provide recommendations, and implement focused regional and local marketing plans encompassing various initiatives such as field events, engagement with CFO associations and related communities, seminars/webinars, executive roundtables, partner marketing activities, and account-based marketing.
  • Enhance digital marketing initiatives within the region by fortifying alignment with corporate programs, optimizing website, advertising strategies, SEO practices, content creation, and social media engagement.
  • Work closely with account teams to craft account-level marketing plans for top strategic accounts.
  • Determine content and marketing asset requirements tailored to support distinct stages of the customer lifecycle, employing a strategic blend of design, social influence, and compelling storytelling.
  • Monitor and assess demand-to-close metrics throughout field marketing programs, systematically optimizing resources to align with regional objectives.
Qualifications:
  • B.A. or B.S. degree with major in marketing, business management, or equivalent experience.
  • Minimum of 7 years of experience in high technology B2B enterprise software field marketing.
  • 5+ years experience in working directly with senior Sales, Presales, and Customer Success leadership, developing strong working relationships and earning the role of 'trusted advisor' in the areas of brand development and demand generation.
  • Detail-oriented with strong organizational, project management, and ability to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment.
  • Experience internationally within Hong Kong and Taiwan preferred.
  • Strong analytical skills to determine ROI of marketing programs. Strong Excel proficiency and data analysis skills.
  • Proficiency with CRM (Salesforce) marketing automation (Marketo) tools preferred.
  • Strong writing and communication skills, Fluent in English and can communicate in local language (Hong Kong and Taiwan).

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