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Social Media Associate Strategist for China
2 months ago
About Ogilvy
Founded in 1948 by David Ogilvy, Ogilvy has cultivated a culture that values and prioritizes its people and clients. Our mission is to inspire individuals and brands to create a meaningful impact, and we are dedicated to attracting, developing, and retaining top talent in the industry.
Key Responsibilities
- Collaborate with a multidisciplinary social media team, integrating public relations, direct marketing, advertising, and shopper marketing efforts.
- Conduct online research and monitor social media trends utilizing various social media listening tools.
- Develop strategic social media initiatives.
- Execute campaigns focusing on content creation, community engagement, influencer identification, outreach, and offline activation.
- Assess campaign performance using diverse social media analytics tools, maintaining an organized, data-driven approach.
- Manage day-to-day client relationships effectively.
- Oversee project management tasks.
Qualifications
- A bachelor's degree or equivalent with a strong academic background.
- A minimum of 2 years of experience with Chinese social media platforms, particularly WeChat and Weibo; familiarity with other platforms is advantageous. Experience in social KOL marketing is preferred.
- A solid understanding and enthusiasm for digital marketing trends and industry practices in China, especially within luxury brands.
- Knowledge of current and emerging media platforms in Mainland China, including their consumer and business applications.
- Fluency in Mandarin and English, both written and spoken (assessment will be conducted).
- Exceptional communication skills, both verbal and written.
- Ability to think critically and creatively, demonstrating problem-solving skills and innovative thinking.
- Capable of planning and executing multiple projects simultaneously in an organized manner.
- Maintain composure and sound judgment in a fast-paced environment.
- Collaborate effectively with colleagues from diverse cultural backgrounds.
- Understand how to stimulate conversations and foster online word-of-mouth marketing.
- A genuine passion for social media and word-of-mouth marketing.
Preferred Skills
- Proficiency in Cantonese and the ability to read and write traditional Chinese.
- Experience in image and video production and editing.
- Leadership or management experience.
- Experience in business development.
Support and Development
At Ogilvy, we celebrate our people wholeheartedly. We empower you with the necessary tools for success and grant you the autonomy to explore new avenues and improve processes. Our team comprises experts from various disciplines across the Ogilvy network, providing you with opportunities to engage in meaningful work alongside colleagues you can be proud of.
We offer a 5-day workweek, competitive salary, attractive benefits, and promising career prospects for the right candidates.
All information will be handled with the utmost confidentiality and used solely for recruitment purposes. Only shortlisted candidates will be contacted for interviews.
At Ogilvy, our people are central to our mission: a creative agency that ignites transformative ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We are committed to building diverse teams with purpose, ensuring that we hire and nurture talent across all backgrounds, ethnicities, religions, abilities, sexual orientations, and gender identities. We actively curate initiatives that promote fairness and equity.
Our ultimate goal is to create a positive impact on the world, fostering a better future for all while uplifting the global communities we serve. This commitment is integral to our principle of Borderless Creativity.
All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
