Senior Marketing Strategist for China Retail Operations

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions across financial services and commerce.

We are committed to finding the right opportunity for our candidates and leaving a lasting legacy beyond the hiring process.

Fully immerse yourself in the dynamic retail landscape of China as a Senior Marketing Strategist for one of our esteemed clients. This exceptional opportunity will challenge you to develop and execute comprehensive marketing strategies that drive foot traffic, increase brand awareness, and capture market share.

About the Role:

This role entails leading the Marketing and Promotions Team, overseeing offline marketing endeavors for luxury shopping malls in China, and reporting directly to the Department Head. You will be responsible for supervising a team of local experts in a fast-paced work environment.

Your Key Responsibilities Include:

  • Developing branding strategies that align with the corporate brand.
  • Crafting comprehensive marketing and communications plans, including actionable steps.
  • Exceptional organizational skills to coordinate year-round events, festive celebrations, and promotional activities.
  • Demonstrated leadership and management capabilities in executing public relations strategies, including media relations, securing media coverage, fostering community relations, and engaging with KOLs.
  • Explore marketing opportunities and collaborate with business partners to coordinate joint promotions.
  • Taking charge of developing thematic and tactical promotions to capture market attention, increase footfall, and effectively manage budgets.
  • Developing and implementing strategies to attract and retain Gen Z customers.
  • Overseeing all public relations and publicity activities, event management, and customer relationship management (CRM).
  • Travel to China regularly for business purposes.

About You:

  • A Bachelor's degree in Business Administration, Marketing, Communications, Creative, or a related field.
  • A minimum of 10 years of marketing experience within prominent corporations.
  • Essential knowledge and prior exposure to the property and retail industry.
  • Previous experience in overseeing marketing initiatives aimed at Chinese tourists and executing promotional campaigns for shopping malls in China.
  • Excellent skills in team management and interpersonal communication.
  • Proficiency in English, Cantonese, and Mandarin languages.

Estimated Salary: HKD 800,000 - HKD 1,200,000 per annum based on qualifications and experience.

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