Digital Merchandising Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China LEGO Gruppe Full time
Role Overview

The Assistant Manager, Digital Merchandising HKTW will play a key role in driving the development of e-commerce merchandising strategies, assortments, and catalog selections. This individual will be responsible for optimizing digital shelf quality through auditing and health reporting with agency partners.

Key Responsibilities
  • Drive the development of e-commerce merchandising strategies, assortment planning, and catalogue selection to improve digital shelf quality.
  • Lead set-up activities and optimize product detail pages (PDPs) content, including titles, text, and images, to enhance user experience.
  • Collaborate closely with sales and marketing teams to ensure e-merchandising strategies are well-integrated into campaigns.
  • Coordinate test & learn initiatives on-site search, display, and other digital channels to drive digital shelf excellence and improve conversion rates.
  • Lead creative and merchandising agencies to ensure optimized content and assets for products, sites, and campaigns.
  • Deliver localized assets for specific campaigns and customers, adapting content for language localization and format adjustments.
  • Track campaign performance daily, monitoring audiences, PDPs, and traffic channel levels.
  • Leverage analytics to develop data-driven insights and communicate them to stakeholders to inform future growth strategies.


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