E-Commerce Marketing Strategist

4 days ago


Hong Kong Island, Hong Kong SAR China Buy&Ship Full time
About the Role

We are seeking a seasoned marketing professional to lead our e-commerce marketing efforts. As Senior Marketing Manager, you will be responsible for developing and executing strategies to drive business growth through effective marketing campaigns.

Key Responsibilities
  • Optimize marketing operations to enhance efficiency and maximize resource utilization in alignment with organizational goals
  • Conduct market research and analyze customer trends to develop marketing strategies for our e-commerce marketplace, with a focus on regional market dynamics
  • Design and execute brand marketing campaigns to generate leads and drive conversions
  • Implement promotional plans, including digital marketing, advertising, event management, and public relations
  • Manage and optimize our social media accounts to increase engagement and drive traffic to our e-commerce marketplace
  • Lead and motivate a team of 8-10 marketers to achieve marketing goals and meet targets
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Minimum of 5 years of experience in e-commerce and marketing, with regional marketing experience a plus
  • Proficiency in social media platforms, including the ability to manage and optimize social media accounts, create paid and organic campaigns, analyze results
  • Strong leadership skills with the ability to guide the team
  • Demonstrate a strong work ethic, including strong work commitment and willingness to work overtime when necessary
  • Excellent communication, presentation, and project management skills, demonstrating a detail-oriented and well-planned approach to tasks
  • Proficient in MS Word, Excel, PowerPoint, and Chinese Word Processing


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