Digital Brand Manager

18 hours ago


Hong Kong Island, Hong Kong SAR China SHOPLINE Full time
Join Our Marketing Team

At SHOPLINE, we're looking for a Senior Marketing Executive/Associate Manager to help us drive business growth and customer engagement through strategic marketing initiatives.

About the Role

  • This senior-level marketing position requires a seasoned professional with expertise in event management, content creation, and public relations.

Key Responsibilities:

Event Strategy and Execution:

  • Develop and execute comprehensive event strategies that align with SHOPLINE's business objectives.
  • Collaborate with cross-functional teams to plan and execute large-scale marketing events, including trade shows, conferences, and product launches.

Content Creation:

  • Produce high-quality, engaging, and informative content for various marketing channels, including website, blog, social media, email campaigns, and presentations.
  • Research, write, and edit compelling whitepapers on industry trends, product solutions, and thought leadership topics that resonate with SHOPLINE's target audience and generate leads.

Media Relations and Branding:

  • Manage all aspects of media relations, including responding to media inquiries, preparing press releases, organizing press conferences, and coordinating interviews.
  • Ensure consistent messaging and branding across all PR activities and communications.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field is required. Master's degree is a plus.
  • Minimum of 4 years of experience in a marketing role with a focus on event management, content creation, or public relations. Experience in the e-commerce or SaaS industry is a plus.
  • Proven track record of successfully planning and executing a wide range of marketing events, from small seminars to large-scale conferences.


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