Digital Brand Manager
18 hours ago
At SHOPLINE, we're looking for a Senior Marketing Executive/Associate Manager to help us drive business growth and customer engagement through strategic marketing initiatives.
About the Role
- This senior-level marketing position requires a seasoned professional with expertise in event management, content creation, and public relations.
Key Responsibilities:
Event Strategy and Execution:
- Develop and execute comprehensive event strategies that align with SHOPLINE's business objectives.
- Collaborate with cross-functional teams to plan and execute large-scale marketing events, including trade shows, conferences, and product launches.
Content Creation:
- Produce high-quality, engaging, and informative content for various marketing channels, including website, blog, social media, email campaigns, and presentations.
- Research, write, and edit compelling whitepapers on industry trends, product solutions, and thought leadership topics that resonate with SHOPLINE's target audience and generate leads.
Media Relations and Branding:
- Manage all aspects of media relations, including responding to media inquiries, preparing press releases, organizing press conferences, and coordinating interviews.
- Ensure consistent messaging and branding across all PR activities and communications.
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field is required. Master's degree is a plus.
- Minimum of 4 years of experience in a marketing role with a focus on event management, content creation, or public relations. Experience in the e-commerce or SaaS industry is a plus.
- Proven track record of successfully planning and executing a wide range of marketing events, from small seminars to large-scale conferences.
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