Brand Strategy Director

3 days ago


Hong Kong Island, Hong Kong SAR China MCG Talent Full time

MCG Talent is a leading talent partner for marketing, digital, and creative roles across APAC.

About the Role

We are seeking an experienced Creative Director to spearhead our client's brand identity, strategy, and messaging across Asia.

The ideal candidate will have a strong portfolio showcasing innovative campaigns and brand development experience in F&B clients across Asia.

  • Lead and inspire cross-functional teams to deliver cohesive brand strategies that elevate our client's presence across regions.
  • Develop and execute end-to-end branding campaigns that resonate with target audiences.
  • Collaborate with key stakeholders to ensure seamless execution of brand initiatives.

The successful candidate will possess excellent communication and collaboration skills, with a deep understanding of the Asian market and cultural nuances.

A minimum of 8 years' experience in brand design agencies is required, with a strong track record of delivering results-driven campaigns.

Key Responsibilities

Develop and execute comprehensive brand strategies that drive business growth.

Manage and motivate cross-functional teams to achieve campaign objectives.

Conduct market research to identify trends and insights that inform creative direction.

Collaborate with senior leadership to align brand initiatives with business goals.



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