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Strategic Brand Lead

1 week ago

Hong Kong Island, Hong Kong SAR China MCG Talent Full time

MCG Talent is seeking an experienced Creative Director to lead our client's brand expansion into new markets.

About the Role

The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive business growth through innovative campaigns and brand development.

This is an exciting opportunity to make a significant impact on our client's brand growth across Asia, working closely with cross-functional teams to deliver cohesive brand initiatives.

  • Lead and inspire cross-functional teams to deliver cohesive brand strategies that elevate our client's presence across regions.
  • Develop and execute end-to-end branding campaigns that resonate with target audiences.
  • Collaborate with key stakeholders to ensure seamless execution of brand initiatives.

A minimum of 8 years' experience in brand design agencies is required, with a strong track record of delivering results-driven campaigns.

Key Qualifications

The ideal candidate will possess:

  • Strong portfolio showcasing innovative campaigns and brand development experience in F&B clients across Asia.
  • Excellent communication and collaboration skills.
  • Deep understanding of the Asian market and cultural nuances.
  • Ability to think strategically while also being hands-on in the creative process.