Strategic Communications Manager

2 days ago


Hong Kong Island, Hong Kong SAR China ConnectedGroup Full time

We are seeking a Strategic Communications Manager to join our dynamic team at ConnectedGroup. This is an exciting opportunity for a seasoned professional to lead the development and implementation of marketing communications copy strategies for our hotel brands.

The ideal candidate will have a Bachelor's degree in marketing, communications or a related field, and at least 4 years of experience in a marketing communication/copywriting field. Exposure in travel & tourism/hospitality/entertainment industries is a plus. Proficiency in both Simplified and Traditional Chinese copywriting is required. Excellent communication and collaboration skills are essential for success in this role.

Responsibilities:

  1. Develop and Implement Marketing Communications Copy Strategies: Create and execute comprehensive marketing communications plans to drive brand awareness and engagement.
  2. Manage Brand Voice Standards: Develop and maintain consistent brand voice standards across all touchpoints.
  3. Edit and Write Copy: Oversee, edit, and write copy for all marketing communications materials, including brand campaigns, tactical promotions, online videos, social media content, digital advertising, and more.
  4. Serve as a Subject Matter Expert: Provide guidance and support to internal stakeholders on marketing communications best practices.


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