Brand Development Manager
2 days ago
Gaw Capital Asset Management (HK) Limited is a leading player in Hong Kong's retail and commercial real estate markets. Our team focuses on transforming local neighbourhood shopping centres into vibrant community hubs through innovative marketing strategies and branding initiatives.
Job OverviewWe are seeking a seasoned Marketing Manager to join our dynamic team. As a key member, you will be responsible for designing and executing various marketing initiatives targeting different community shopping centres across Hong Kong. Your strong analytical skills and creative approach will help drive business growth and brand awareness.
Key Responsibilities:- Marketing Event Planning and Execution: Plan, implement, and evaluate marketing events and promotion activities, including sales redemption programmes, opening events after mall renovation, in-mall events, seasonal decorations, and branding campaigns.
- Brand Development and Proposition: Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, handle customer enquiry, communicate with tenants, and drive improvement in market offerings and brand proposition to maximize sales potential of individual tenants.
- Partnership and Project Management: Identify, assess, and select suitable design and creative marketing agencies for our projects, professionally managing relationships and execution workflows to ensure timely and effective project delivery.
- Budget Control and Monitoring: Assess and forecast resource needs for various projects and initiatives, developing and implementing resource allocation strategies to optimize team performance.
- Degree holder in Marketing or any related discipline
- Minimum 7+ years' experience in mall marketing / social and digital media / advertising / brand management / event management in a fast-paced environment preferred
- A track record in event marketing, customer relationship management, brand building, and marketing agency and vendor management
- Experience in planning, implementing, and evaluating marketing activities for retail and shopping centres
- Experience in marketing big data management and business analysis is a plus
- Strong sense of ownership, creativity, and a deep passion for retail shopping centres
- Ability to work in a fast-paced environment and under pressure
- Good at multi-tasking and strives for excellence
- Strong attention to detail, responsible, collaborative, independent with excellent communication, interpersonal skills, and adaptability in working with different personalities and external parties
- Highly polished writing skills in both English and Chinese are a must; proficiency in Japanese is a plus
- Proficient in MS Office application, including PowerPoint, Excel, and Chinese Word processing
- Proficient in Adobe Photoshop or some other graphic design tools is a plus
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