Digital Channel Strategist

1 week ago


Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

Our Team

We are a dynamic team of digital marketing professionals dedicated to delivering exceptional results for our clients.

Role Overview

Digital Account Manager

Key Responsibilities

  1. Develop and execute comprehensive strategies across various digital channels, including SEM, Display, and Paid Social.
  2. Lead a team of digital specialists to bring the strategy to life and drive client goals.
  3. Monitor campaign performance and ensure timely budget pacing.
  4. Analyze campaign metrics to create actionable insights, case studies, and best practices.
  5. Cultivate new business opportunities and elevate media discussions with clients.
  6. Offer expert advice and recommendations to clients.
  7. Participate in pitches and review meetings with clients.
  8. Serve as the primary point of contact for key clients.
Digital Specialist

Key Responsibilities

  1. Set up and manage campaigns on Google Ads, handling hands-on operations.
  2. Design search keyword proposals, ad copywriting, and long-term search strategies.
  3. Analyze campaign performance and derive insights for optimization.
  4. Optimize campaigns to meet client KPIs.
  5. Provide expert advice and recommendations to clients.
  6. Create performance review presentations and reports.
  7. Attend regular review meetings.

Requirements

Digital Account Manager

Requirements

  1. A university degree in business, marketing, advertising, communications, or a related field.
  2. 2-3 years of experience in digital marketing, preferably in SEM, Paid Social, or Programmatic Buying. Agency background is a plus.
  3. Familiarity with China Channels such as Tencent Ads, Baidu, or Tik Tok Ads is advantageous.
  4. Strong organizational skills and analytical abilities.
  5. Ability to work in a start-up environment.
  6. Passion for digital marketing.
  7. Fluency in English and Cantonese is mandatory.
  8. Proficiency in Word, Excel, and PowerPoint.
Digital Specialist

Requirements

  1. A university degree in business, marketing, advertising, communications, or a related field.
  2. 1-2 years of hands-on experience in digital channels, such as SEM and Google Ads. Agency background is preferred. Fresh graduates welcome.
  3. Relevant certifications in Google Ads.
  4. Well-organized and strong analytical skills.
  5. Effective communication and problem-solving skills.
  6. Willingness to work in a start-up environment.
  7. Passion for digital marketing.
  8. Fluency in English and Cantonese.
  9. Proficiency in Word, Excel, and PowerPoint.


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