Marketing Media Lead Job Opportunity
2 weeks ago
We are Shangri-La Group, a leading luxury hotel ownership and management company with over 100 hotels and resorts across the globe. Our commitment to delivering exceptional guest experiences through legendary service has earned us a reputation as one of the world's finest hotel ownership and management companies.
Headquartered in Hong Kong, we have a strong development pipeline throughout Asia, the Middle East, Europe, and Africa. We offer Asian travelers a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.
The HQ Group Marketing team is seeking a highly skilled and experienced Senior Manager to join our strategic growth efforts. As a Senior Manager, you will play a critical role in driving business expansion through innovative performance marketing strategies. You will be responsible for developing end-to-end delivery for digital marketing campaigns, including strategy, setup, execution, optimization, reporting & insights/analysis.
The ideal candidate should have deep knowledge of media planning, audience planning, platform setup, reporting, and campaign-related processes required for the role. Based at our Global Headquarters, this role will report to the Assistant Vice President, Group Marketing.
- Develop and execute comprehensive media strategy and goals around targeting, platforms, creative formats, and budget allocation to meet defined business objectives.
- Manage, monitor and optimize paid media campaigns across platforms such as SEM, social, and display to enhance ROI.
- Provide post-buy reports & learning and identify potential opportunities and directions.
- Evaluate and develop user journeys to create the appropriate cross-channel digital marketing strategies to support broader marketing and business goals.
- Collaborate with the Growth Marketing team to grow traffic to the company websites, drive conversion, and increase online revenue through data-driven initiatives.
- Collaborate with IT to enhance tracking for eCommerce platform(s) to analyze performance metrics, identify trends, refine strategies, and achieve KPIs.
- Build relationships with media partners like Google and Meta, along with other ad technology partners to explore new applicability of media vehicles.
- Assess and improve performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.
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