Digital Media Specialist

4 days ago


Hong Kong Island, Hong Kong SAR China Law Full time
Job Overview
A talented Digital Media Specialist is required to manage multiple social media platforms, execute tasks, and enhance audience coverage for Law.asia. This role involves creating engaging content, monitoring performance, executing campaigns, and analyzing data to suggest improvements.

About Us
Law.asia is a thriving legal media company with market-leading magazines focusing on Asia. We are committed to ensuring a diverse working environment and are proud to be an equal-opportunity employer.

Responsibilities
Create visually engaging and high-quality content;
Assist in monitoring social media performance and collecting statistics from various platforms;
Execute social media campaigns (including Facebook ads, LinkedIn ads, Xiaohongshu ads) and email marketing projects to achieve both long-term and project-based growth;
Conduct data analysis and market research, suggesting ideas for improving our content and social media engagement;
Work with external parties to ensure timely delivery of all social media tasks;
Develop new platforms to enhance audience engagement while managing existing channels;

Requirements
A degree in communication, marketing, advertising, journalism, or a related discipline is preferred;
At least 3 years of experience managing corporate social media platforms is preferred;
Experience or knowledge in social media ads, such as Facebook Ads, LinkedIn ads, and Xiaohongshu ads, is a plus;
Proficiency in Microsoft Office and Adobe Creative Suite, particularly Photoshop, and knowledge of graphic design;
Fluent English and Simplified Chinese with good writing skills. Editorial experience is preferred;
Positive attitude and good communication skills while working within the team and with external parties;
Strong analytical and creative skills;

Benefits
Candidates will be considered for junior roles with less experience. The successful candidate will be a key member of our digital media team. We accept applications from Hong Kong permanent residents, as well as holders of IANG visas with legal status to work as an employee. We are proud to be an equal-opportunity employer.

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