Paid Search Campaign Specialist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Snaphunt Full time

About the Role

We are seeking a highly skilled Paid Search Manager to join our team at Snaphunt. As a Paid Search Manager, you will be responsible for developing and executing paid search strategies to drive traffic, conversions, and revenue growth for our dental cover products.

Key Responsibilities

  • Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing, and other relevant search platforms.
  • Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
  • Conduct thorough keyword research to identify relevant search terms and opportunities, and manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
  • Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
  • Develop testing hypotheses and implement prioritised testing plans to ensure continuous learning, and coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
  • Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms, and provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.

Requirements

To be successful in this role, you will need to have a passion for excelling in all you do, and a proven track record of achieving exceptional results in Paid Search. You will also need to be analytical, strategic, and creative, with perfect spoken and written English, and the highest integrity.



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