Web 3 Branding and Marketing Expert

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Spade Monarchy Full time

Spade Monarchy is a pioneering Web 3 entertainment company at the forefront of decentralized technologies and blockchain-powered games and applications. We are building innovative products and services that leverage the power of Web 3 to transform entertainment industries.

As we continue to grow, we seek an experienced Digital Entertainment Strategist to join our dynamic team. The ideal candidate will have a proven track record of success in branding, marketing, and multinational communications in the Web 3 entertainment space.

Key Responsibilities

  • Crafting a cohesive and compelling brand identity that resonates with our target audience in the Web 3 community.
  • Developing and implementing strategic marketing campaigns across various channels (social media, content marketing, events, etc.) to drive awareness, engagement, and user acquisition.
  • Collaborating with the product and engineering teams to ensure effective communication of our product features and value proposition.
  • Managing and optimizing our web presence, including the company website and online communities.
  • Analyzing market trends, competitor activities, and user behavior to inform data-driven marketing decisions.
  • Building and nurturing relationships with key industry influencers, partners, and communities.
  • Measuring and reporting on the performance of marketing initiatives to continually improve and refine our strategies.

Requirements

  • 5+ years of experience in branding, marketing, and multinational communications, with a proven track record of success in the Web 3 entertainment space.
  • Familiarity with the Web 3 entertainment ecosystem, including blockchain technology, RWA, Gamefi, AIGC, stablecoin, and emerging trends.
  • Advanced skills in creating visual presentations (PowerPoint, Keynote, or similar).
  • Experience in graphic design and visual content creation (Adobe Creative Suite or similar).
  • Ability to create and edit engaging marketing collateral, pitch decks, and branded materials.
  • Video editing skills are a plus.
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling and accessible messaging.
  • Strong creative and strategic thinking abilities, with a keen eye for design and user experience.
  • Proficiency in digital marketing tools and platforms, including social media management, content creation, and data analytics.
  • Familiarity with web development and content management systems (e.g., WordPress, Drupal).
  • Ability to work collaboratively with decentralized team members, cross-functional teams, and thrive in a fast-paced, dynamic environment.

What We Offer

  • Competitive salary and equity compensation.
  • Generous paid time off and wellness benefits.
  • Opportunities for professional development and growth.
  • Vibrant and inclusive company culture with team-building events.

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