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Decentralized Marketing Director

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Spade Monarchy Full time

Role and Responsibilities:

The Web 3 Branding and Marketing Manager will be responsible for crafting a cohesive brand identity, developing strategic marketing campaigns, and collaborating with cross-functional teams to drive awareness and user acquisition.

Key Responsibilities:

  • Crafting a compelling brand identity that resonates with the Web 3 community
  • Developing and implementing marketing campaigns across various channels
  • Collaborating with product and engineering teams to communicate product features and value proposition
  • Managing and optimizing web presence, including company website and online communities
  • Analyzing market trends, competitor activities, and user behavior to inform data-driven marketing decisions
  • Building relationships with key industry influencers, partners, and communities
  • Measuring and reporting on marketing performance to improve strategies

Requirements:

  • 5+ years of experience in branding, marketing, and communications with a proven track record in Web 3 entertainment or tech industries
  • Familiarity with the Web 3 ecosystem, including blockchain technology, RWA, Gamefi, AIGC, stablecoin, and emerging trends
  • Advanced skills in creating visual presentations (PowerPoint, Keynote, or similar)
  • Experience in graphic design and visual content creation (Adobe Creative Suite or similar)
  • Ability to create engaging marketing collateral, pitch decks, and branded materials
  • Video editing skills are a plus
  • Excellent written and verbal communication skills
  • Strong creative and strategic thinking abilities
  • Proficiency in digital marketing tools and platforms
  • Familiarity with web development and content management systems

What We Offer:

  • Competitive salary and equity compensation
  • Generous paid time off and wellness benefits
  • Opportunities for professional development and growth
  • Vibrant and inclusive company culture with team-building events