Marketing Manager, Innovative Solutions
6 days ago
Job Title: Marketing Manager, Inventive
About the Role:
We are seeking a highly skilled Marketing Manager to join our team at International Flavors & Fragrances. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth and innovation.
Key Responsibilities:
- Market Insights: Conduct market research to identify trends and opportunities in the food industry.
- Market Trends: Analyze data to provide insights on market trends and customer behavior.
- Innovation/Concept Days: Support the development of innovative marketing concepts and presentations.
- Concept Cards: Collaborate with the C&A team to create concept cards showcasing Inventive products.
- New Win Showcase/Paper Concept Creation: Share win reports and concept cards with account managers and customers.
- Marketing Material: Develop marketing materials, including Showpad content, posters, brochures, and presentations, following IFF brand guidelines.
- Innovation Ideation: Generate new ideas to fuel the innovation pipeline of Inventive.
- Support Growth Initiatives Campaigns/Product Trainings: Assist sales and consumer marketing teams in executing growth initiatives and product trainings.
- Coordinating and Collaborating: Work with sales and creation & design teams to drive high-priority customer projects.
Requirements:
- Bachelor's degree in Food Technology, Marketing, Business Management, or a related field.
- 8-10 years of experience, with 3-4 years in marketing.
- Understanding of collecting data from secondary reports and creating PowerPoint presentations.
- Experience in marketing communication and research.
- Strong presentation and marketing skills, with the ability to work with cross-functional teams.
- Excellent communication skills, with proficiency in English and Chinese.
- Experience in creating marketing collaterals and coordinating with marketing agencies.
- Passion for innovative marketing in a B2B environment.
- Opportunity and results orientation, with a can-do attitude and willingness to travel.
- Proficiency in Microsoft Office, including Office, Access, Excel, and PowerPoint.
About IFF:
IFF is an Equal Opportunity Employer. We value diversity and inclusion, and we strive to create an inclusive workplace where each colleague can bring their authentic self to work.
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