Digital Media Trader

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

Company Overview

GroupM is the world's leading media investment company, part of WPP. We drive growth for businesses by leveraging data and technology to deliver performance-enhancing media products and services.

We operate in over 125 markets worldwide with more than 28,000 people committed to helping our clients achieve their goals. Our global network agencies and businesses enable us to collaborate across borders, providing opportunities for individuals to accelerate their progress and development.

About the Role

The Programmatic Trading Executive will be a key member of the Programmatic Trading team in Hong Kong. The team works closely with Client Development and Product & Operations teams to execute campaigns that drive business results.

This role reports to the Senior Programmatic Trading Manager and will be responsible for supporting campaign execution, optimization, and monitoring. The ideal candidate will have a passion for digital media and experience working in a fast-paced deadline-driven environment.

Responsibilities

  • Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.

  • Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.

  • Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.

  • Deploy testing methodologies on campaigns under the direction of team leader.

  • Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.

  • Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.

  • Assist in preparing post-campaign analysis report along with the Marketing Science team if needed.



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