Campaigns and Growth Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Campaigns Marketing Manager Job Description
We're seeking a skilled marketing professional to join our team as a Campaigns Marketing Manager in the APAC region. In this role, you'll be responsible for driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

Key responsibilities include planning, executing, and optimizing full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities. You'll also lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborate closely with sales to identify and target high-value accounts, and ensure content and messaging are tailored to the needs of each account. Additionally, you'll focus on Ecommerce Marketing, Digital & Social Media Marketing, Performance Reporting, and Cross-Functional Collaboration.

Requirements for this role include proven experience in campaign planning and execution, particularly in a multi-channel marketing environment. Strong understanding of digital marketing channels, tools, and performance metrics is essential. A creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences is required. Exceptional project management skills, strong analytical skills to track performance and make data-driven recommendations, and excellent collaboration and communication skills are necessary. Graphic design or video editing skills are desired but not essential.

About Pearson:

Pearson is one of the 10 most innovative education companies of 2022. We add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We value the power of an inclusive culture and promote a workplace where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential.

We strive for a workforce that reflects the diversity of our communities and believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. All employment decisions are based on qualifications, merit, and business need. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.


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