SEO Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Klook Travel Technology Pte. Ltd. (Singapore) Full time

About Klook Travel Technology

We are a leading travel technology company that believes in bringing the world closer together through experiences. Our mission is to inspire and enable more moments of joy for travelers.

Founded in 2014, we have grown into a global community of over 1,500 employees, based in 20+ locations. We are guided by our core values of Pushing Boundaries, Asking for and Giving Feedback, Taking Ownership, and Helping Each Other.

We are a dynamic and fast-paced company that values innovation and collaboration. Our team is passionate about delivering exceptional experiences for our customers, and we are looking for a skilled SEO Manager to join our team.

Key Responsibilities:

  • Develop and implement a comprehensive SEO strategy to improve website structure and internal linking for optimal keyword targeting.
  • Analyze website pages and develop improvement plans to increase user engagement metrics through experimentation.
  • Formulate a sound crawling and indexing strategy to maximize exposure of high-value pages while minimizing index bloat and crawling inefficiencies.
  • Identify rendering issues caused by non-SEO friendly web technologies and outline exact requirements to developers on how to fix them.
  • Analyze website errors (4xx, 3xx, duplication, hreflang, etc.) and find scalable fixes.
  • Create execution plans to optimize website speed and core web vitals.
  • Optimize international SEO strategy and language targeting across priority markets.
  • Monitor server logs to detect crawling anomalies and budget wastage, and derive a strategy to steer bots to important pages.
  • Monitor and fix issues reported on via Google Search Console.
  • Find opportunities to optimize conversion rates for different landing page types.
  • Collaborate with cross-functional teams on implementation of SEO initiatives and performance monitoring.
  • Explore SEO automation opportunities to create efficient workflows.
  • Own tech SEO initiatives from planning, execution, and measurement.
  • Stay up to date with the latest SEO trends and best practices.

Requirements:

  • Bachelor's degree in marketing, technology, or a quantitative field.
  • 6+ years of direct SEO experience.
  • Excellent project management skills.
  • Deep understanding of how search engines work.
  • In-depth knowledge of technical SEO and everything it entails.
  • Heavy experience in various SEO tools, particularly crawling (OnCrawl, Screaming Frog), competitive analysis tools (SEMRush), and reporting tools (Tableau, Looker Studio).
  • Experience in SEO reporting - monthly and/or weekly dashboards.
  • Experience with handling big data and getting actionable insights out of them. SQL is a big plus.
  • Experience in cross-functional collaboration and knowledge sharing.
  • Good at communication, stakeholder management, and with a 'trial-and-learn' mindset.
  • Data-driven approach in solving SEO issues.
  • Strong project management skills.
  • Comfortable working as an individual contributor - think of the big picture and when necessary have a 'roll-up-your sleeves' approach.
  • Experience in travel (OTA) or eCommerce industry is a big plus.
  • Fluency in English and Chinese is preferable as this role requires liaising with planning teams and R&D teams in these languages.

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