Consumer Insights Analyst, Financial Services, Market Research
13 hours ago
We are seeking a highly skilled Consumer Insights Analyst to join our team in Hong Kong. As a key member of our consumer banking group, you will be responsible for providing actionable insights and recommendations to drive business growth and customer satisfaction.
About the RoleThe ideal candidate will have a minimum of 10 years of experience in consumer insights and data analysis in financial institutions. You will work closely with our business teams to understand market trends, customer behaviors, and preferences, and develop strategic initiatives to improve customer experiences.
Key Responsibilities- Competitive Intelligence and Trends:
- Establish a framework for competitive intelligence based on stakeholder needs and prioritize accordingly
- Lead in planning and sourcing relevant secondary reports and data points to build an intelligence knowledge bank
- Craft compelling narratives based on various data points to tell insightful stories and provide actionable recommendations
- Provide advisory support to business units on competitive intelligence and trends to support initiative strategy development
- Customer Research:
- Determine appropriate research methods based on stakeholder goals and develop plans for ad-hoc research
- Scope research processes, create hypotheses, set research objectives and contents, and reach unbiased conclusions
- Implement research fieldwork in collaboration with research agencies and value-add agencies' reports with business implications and strategic directions
- Present big-picture insights with impactful narratives
- Support strategic initiatives and projects or partner with business units to improve customer experience and address service gaps
- Bachelor's degree in Business Administration, Finance, or related disciplines
- Minimum 10 years of experience in consumer insights and data analysis in financial institutions
- Excellent communication and interpersonal skills
- Strong Excel and data analytic skills
- Ability to present data in a systematic way
We offer a competitive salary and benefits package, including a base salary of HK$80,000 - HK$120,000 per month, depending on experience, plus bonuses and benefits.
About UsWe are DBS Bank (Hong Kong) Limited, a leading financial institution in Asia. Our consumer banking group is committed to delivering exceptional customer experiences and driving business growth through innovative insights and strategies.
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