Marketing Analyst

15 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

About the Role

At GroupM, we are seeking a skilled Marketing Analyst to join our team. This role involves overseeing research initiatives, managing external vendors, and developing the ability to comprehend and interpret data from multiple sources.

Main Responsibilities:

  • Manage the generation of regular analytical reports, ensuring accuracy and timely delivery of TV ratings, media spend analysis, social trends, and consumer insights.
  • Analyze and share industry and consumer insights using primary and secondary data sources, including media planning and social listening tools.
  • Assist with internal and external research initiatives, contributing to project execution from proposal development to reporting.

Key Goals:

  • In three months: Familiarize yourself with GroupM's media and insight tools, handle regular analytical reports, and assist project leaders in executing research projects.
  • In six months: Answer data queries, prepare data outputs, and liaise with external vendors to positively impact outcomes.
  • In 12 months: Implement and manage research initiatives, deliver high-quality outputs with minimal supervision, and contribute to analyzing research data to craft compelling stories.

Required Skills and Qualifications:

  • University degree holder
  • Familiarity with qualitative and quantitative research and analysis is highly preferred
  • Attention to details
  • Strong team player with a positive attitude
  • Strong time management skills and ability to work under pressure
  • Good organization and communication skills essential
  • Proficient in MS office
  • Proficient in both Cantonese and English; Mandarin is a plus

Estimated Salary: HKD 55,000 - HKD 65,000 per month, depending on experience.



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