Marketing Analyst
15 hours ago
About the Role
At GroupM, we are seeking a skilled Marketing Analyst to join our team. This role involves overseeing research initiatives, managing external vendors, and developing the ability to comprehend and interpret data from multiple sources.
Main Responsibilities:
- Manage the generation of regular analytical reports, ensuring accuracy and timely delivery of TV ratings, media spend analysis, social trends, and consumer insights.
- Analyze and share industry and consumer insights using primary and secondary data sources, including media planning and social listening tools.
- Assist with internal and external research initiatives, contributing to project execution from proposal development to reporting.
Key Goals:
- In three months: Familiarize yourself with GroupM's media and insight tools, handle regular analytical reports, and assist project leaders in executing research projects.
- In six months: Answer data queries, prepare data outputs, and liaise with external vendors to positively impact outcomes.
- In 12 months: Implement and manage research initiatives, deliver high-quality outputs with minimal supervision, and contribute to analyzing research data to craft compelling stories.
Required Skills and Qualifications:
- University degree holder
- Familiarity with qualitative and quantitative research and analysis is highly preferred
- Attention to details
- Strong team player with a positive attitude
- Strong time management skills and ability to work under pressure
- Good organization and communication skills essential
- Proficient in MS office
- Proficient in both Cantonese and English; Mandarin is a plus
Estimated Salary: HKD 55,000 - HKD 65,000 per month, depending on experience.
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