Brand Identity Strategist
1 week ago
About the Role:
Links International is seeking a highly skilled Brand Identity Strategist to join our team. As a Brand Identity Strategist, you will play a critical role in shaping the visual identity of our fashion brands, ensuring consistency across all touchpoints and driving brand awareness.
Key Responsibilities:
- Develop and implement a comprehensive brand identity strategy that aligns with our brand's overall vision and objectives.
- Create and manage the visual identity of our fashion brands, including logos, color palettes, typography, and imagery.
- Collaborate with cross-functional teams to ensure seamless execution of brand identity concepts.
- Stay up-to-date with industry trends, consumer preferences, and market developments to inform brand identity decisions.
- Maintain a deep understanding of our brand's values, mission, and target audience to ensure brand identity solutions meet their needs.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 5 years of experience in branding and marketing, preferably in a senior leadership role.
- Proven track record of successfully developing and implementing effective brand identity strategies.
- Excellent communication and project management skills, with the ability to work collaboratively across departments.
- Strong understanding of design software, including Adobe Creative Suite and Sketch.
- Familiarity with production processes and manufacturing techniques.
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