Visual Brand Strategist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Ordinary Folk Full time

We are seeking a talented Senior Designer to serve as the visual visionary for Ordinary Folk. As our primary designer, you will collaborate across brand, marketing, and product teams to craft compelling visual assets and drive the evolution of our brand identity.

Your role will involve overseeing the aesthetic quality of our digital products, working closely with the founder and Head of Marketing to shape and refine the creative direction of Ordinary Folk and its brands.

You will have a hand in developing brand campaigns, refining UI/UX, and ensuring consistency across all channels. Your strong point of view and ability to champion a cohesive visual narrative will be key to your success in this role.

Key Responsibilities:
  • Brand & Marketing Alignment
    • Establish and maintain comprehensive visual brand guidelines, ensuring consistency across all marketing collateral, digital campaigns, and brand communications.
    • Collaborate with the marketing team to conceptualize and produce graphics, social media assets, and promotional materials aligned with strategic brand initiatives.
    • Translate brand and marketing strategies into captivating visual concepts that reinforce our core identity and messaging.
  • Product & UI Design
    • Design and iterate on user interfaces for web and mobile platforms, ensuring usability, accessibility, and a cohesive visual style.
    • Work closely with product managers, developers, and UX researchers to create prototypes, wireframes, and high-fidelity designs that enrich the user journey.
    • Conduct design reviews and usability tests, refining interfaces based on user feedback and data-driven insights.
  • Cross-Functional Collaboration
    • Serve as a creative conduit between marketing and product teams, ensuring that design decisions meet both aesthetic and functional requirements.
    • Participate in ideation sessions, bringing fresh, forward-thinking ideas to the table that blend brand storytelling with user-centered design.
    • Advocate for design excellence and consistency throughout the organization.
  • Strategic Thinking & Innovation
    • Stay up-to-date with emerging design trends, technologies, and best practices in both marketing and digital product design.
    • Propose creative solutions that balance business objectives, user needs, and brand vision.
    • Continually refine design processes and workflows to foster efficiency, innovation, and collaboration.


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