Senior Brand Manager
2 weeks ago
We are looking for a top-notch marketing professional to join our global brand's expanding team in Hong Kong. As Senior Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive business growth and success.
Key Accountabilities:
- Develop and execute local media and buying strategies to achieve business objectives.
- Collaborate with digital business and trade sales teams to gather insights from market research and translate them into actionable plans.
- Design and implement micro-marketing strategies to target growing and potential markets.
- Lead the development of annual and multiple-year marketing campaigns, conduct business reviews, and evaluate budget use and campaign effectiveness.
Essential Qualifications:
- Bachelor's degree in marketing or a related field, with an MBA being a plus.
- Minimum 12 years of B2C/FMCG marketing experience in large organizations, with a strong preference for candidates who have worked or based in southern China.
- Excellent communication and analytical skills.
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