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Brand Manager Overseas

2 weeks ago

Hong Kong Island, Hong Kong SAR China JPC Corporation Full time

The JPC Corporation is a company that specializes in high technology building and construction products, particularly eco-friendly coating solutions. As a Senior Brand Officer/Asst Brand Manager, you will play a crucial role in creating and implementing the company's brand communication strategies for overseas markets.

Job Description
  • Report to General Manager of HK office
  • Lead and work closely with Shenzhen Branding team of 6-7 members including copywriters, brand officers, etc.
  • Collaborate in creating and implementing the company's brand communication strategies for overseas markets, ensuring alignment with the overall business objectives.
  • Lead the planning and execution of content marketing initiatives across various channels, including social media, the company website, and marketing collateral.
  • Manage relationships with international media outlets to enhance the company's visibility and coverage in overseas markets.
  • Oversee the company's participation in trade shows, awards, and competitions, leveraging these opportunities to boost brand awareness and drive business growth.
  • Enhance digital marketing efforts, including SEO, SEM, and email campaigns, to increase online visibility and user engagement in target markets.
  • Monitor and evaluate the effectiveness of brand communication activities, using data to refine strategies and optimize results.