Ecommerce Campaign Manager

2 days ago


Hong Kong Island, Hong Kong SAR China IMS Digital Ventures Full time

IMS Digital Ventures is seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing, executing, and optimizing paid media campaigns to drive revenue growth.

Your expertise in B2B lead generation, eCommerce campaigns, and marketing strategies will help guide customers through the buying journey for international markets. You will work closely with our data analysis team to track, analyze, and report campaign performance metrics, ensuring that our campaigns are aligned with broader marketing goals.

Key Responsibilities:

  • Plan, launch, and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) to drive lead generation and eCommerce sales.
  • Create compelling ad copy and strategies tailored to target audiences, conducting A/B testing for continuous improvement.
  • Adapt campaigns for diverse markets, considering segmentation and cultural preferences.
  • Design and implement B2B campaigns to generate high-quality leads, optimizing for CPL and conversion rates.

To succeed in this role, you should have 3+ years of experience in performance marketing with a proven track record in B2B lead generation and eCommerce. You should also have strong knowledge of Google Ads, Meta Ads, and analytics tools like Google Analytics. Additionally, you should be fluent in English and have experience crafting professional and persuasive ad copy.

This is an exciting opportunity to work on cutting-edge projects with a talented team. If you're a motivated individual with a passion for digital marketing, we'd love to hear from you.



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