Marketing Director for Global Tobacco Products
1 day ago
Overview
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About the Role
A leading global manufacturer with a rich heritage in tobacco seeks a Marketing Manager. This position focuses on maximizing brand potential through innovative marketing strategies, adhering to legal guidelines. The ideal candidate will develop effective concepts that translate brand values into actionable strategies for both offline and online channels, ensuring strong brand loyalty and consumer engagement.
Key Responsibilities
- Strategic Planning
- Contribute to the strategic planning process for the APAC GTR region and develop comprehensive annual marketing strategies for domestic markets and GTR key accounts, ensuring compliance with tobacco regulations and alignment with company goals.
- Market Research and Analysis
- Act as a marketing consultant for stakeholders, identifying market opportunities, crafting strategies to achieve overall business objectives, and collaborating with the HQ Marketing team to drive growth and brand presence.
- Brand Education
- Focus on brand education initiatives for retailers and consumers to enhance product understanding and loyalty, while conducting relevant research studies to gather insights on consumer and trade trends.
- Performance Evaluation
- Monitor and evaluate the performance of marketing initiatives to ensure effectiveness and alignment with strategic goals.
- Event Management
- Organize key consumer tasting events for premium long-filler cigars in collaboration with Country Managers across the Asia Pacific and GTR.
- Daily Operations
- Oversee daily marketing operations targeting consumers, retailers, operators, and distributors, while increasing brand trial and awareness through effective visibility at points of sale, promotions, and activations in off-trade channels.
- Budget Management
- Manage the marketing budget and KPIs to track success and optimize strategies.
Qualifications
- Educational Background
- Bachelor's degree in Business Administration with a focus on Marketing and Sales, or equivalent.
- Professional Experience
- Minimum of 5-7 years in marketing or trade marketing, focusing on brand and product management within the FMCG sector, particularly in food, beverage (wine & spirits), or tobacco industries. Candidates from agencies are also welcome.
- Skills and Qualities
- Hands-on experience in trade marketing (B2B / B2B2C), product management, and brand management. Digital marketing experience is a significant advantage.
- Leadership and Communication
- Proven ability to manage multiple brands effectively and drive their growth. Strong communication abilities (spoken and written English & Cantonese) with experience in managing internal and external stakeholders.
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