Global Marketing Innovator

17 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China The British American Tobacco Group Full time
Global Graduate Marketing Opportunities

We are a leading consumer goods business with a presence in 150+ markets, driven by our global portfolio of brands and a successful strategy. Our purpose is to create a better tomorrow by building a smokeless world.

We aim to migrate adult smokers who don't quit from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035. This journey will be fueled by the collective efforts of talented individuals bringing their unique perspective.

Our Purpose: To Build A Better Tomorrow

We have reached a milestone where 18% of our group revenue comes from smokeless products in H1 2024. We have three new product categories:

Product Categories
  • Vapour Products: Battery-powered devices that heat liquid formulations – e-liquids – to create a vapour which is inhaled. Most e-liquids contain water, propylene glycol, and glycerol, flavourings, and nicotine, although some e-liquids don't contain any nicotine.
  • Heated Products: Devices that heat tobacco to generate an aerosol. Our flagship THP brand, glo, comprises an electronic handheld device that contains a lithium-ion battery powering a heating chamber. A specially designed rod containing homogenised tobacco, called a Neostik, is then inserted into the device.
  • Modern Oral: Under our Velo brand, modern oral pouches contain high purity nicotine, water, and other high-quality ingredients. Modern oral products represent an exciting opportunity to offer a device-free alternative to adult smokers.
About Us

We have 46,000+ people across 150+ markets working towards A Better Tomorrow. As a member of our team, you'll work on a global stage, collaborating with colleagues and serving consumers around the world. You'll represent the communities we serve and define where your career could take you.

We have lots of teams working collaboratively to get our products to market quickly, efficiently, and with customers in mind. Our people are go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Here at BAT, you'll create 'A Better Tomorrow' from one of our seven business areas.

Estimated Salary: £45,000 - £60,000 per annum. Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.



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