Digital Content Strategist

7 days ago


Kowloon, Kowloon City, Hong Kong SAR China Tbwa ChiatDay Inc Full time

CASETiFY, a leading global lifestyle brand, seeks a skilled Digital Content Strategist to drive creative direction and deliver engaging social-first content across platforms. This role will collaborate closely with the Global Brand Marketing team and Vice President of Design to ensure seamless adaptation of campaign assets while maintaining platform-specific best practices.

The ideal candidate will own and evolve CASETiFY's social media aesthetic, lead a team of creatives in concepting and producing platform-specific content, and transform global campaign creative direction into compelling social-first content. They will also partner with marketing, copy, and strategy teams to deliver cohesive campaigns.

We are committed to sponsoring work visas for qualified candidates if necessary. As an equal opportunity employer, we encourage applicants from diverse backgrounds to apply.

Key Responsibilities:
  • Owning and evolving CASETiFY's social media aesthetic across all platforms
  • Leading a team of social creatives in concepting, scripting, producing, and editing platform-specific content
  • Transforming global campaign creative direction into engaging social-first content
  • Partnering with the Global Creative Team to ensure cohesive brand storytelling across channels
  • Overseeing creative projects from ideation through delivery, producing world-class assets across platforms
  • Creating compelling motion graphics content that extends campaign narratives

We estimate the salary for this position to be around $120,000 per year, depending on experience.


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