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Spot and Futures Marketing Director

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time

Lead Spot and Futures Marketing at KuCoin Exchange:

We are seeking a seasoned professional to fill the role of Lead Spot and Futures Marketing. As part of our growing marketing team, this individual will be responsible for developing and executing marketing strategies aimed at promoting KuCoin's spot and futures trading services to a diverse audience.

Main Responsibilities:

  • Market Research and Analysis: Conduct thorough market research and analysis to identify trends, opportunities, and challenges in the spot and futures markets.
  • Marketing Campaign Development: Design and implement targeted marketing campaigns utilizing various channels, such as social media, content marketing, and email marketing.
  • Collaboration and Communication: Work closely with cross-functional teams, including sales, product, and customer support to ensure seamless execution of marketing strategies.
  • Performance Metrics and Tracking: Develop and monitor key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.

Requirements:

  • Experience and Skills: Bachelor's degree in Marketing or related field; minimum 3 years experience in marketing, preferably in the financial industry.
  • Leadership and Communication Skills: Excellent leadership qualities and strong communication skills essential for building and maintaining effective relationships.
  • Analytical and Strategic Thinking: Proficient in data analysis and use of performance metrics to guide strategic decisions.
  • Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and social media platforms.