Customer Engagement Strategist for E-commerce Platform

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto.com is seeking a seasoned professional to support the execution of cross-channel communications for our up-and-coming e-commerce platform. As a Senior CRM Specialist, you will drive platform retention, engagement, and usage metrics via channels including but not limited to push notifications, email, and in-browser messages.

Key Responsibilities
  • Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
  • Assist the CRM Manager in planning and executing CRM & campaign programs
  • Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
  • Analyze and enhance CRM initiatives through A/B testing

The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously. You will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams.

Requirements
  • Minimum 3 years of experience in growth, marketing, CRM or Business Analysis roles
  • Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
  • Robust knowledge of digital assets, trading, and derivatives
  • Interest in and familiarity with financial news preferred
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Excellent command of English; Mandarin proficiency is a bonus
  • Excellent project management and communication skills
  • Demonstrates a strong sense of ownership, responsibility, and commitment


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