Digital Communication Specialist

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
Company Overview
Burson, a global communications leader, drives value for clients through reputation. With specialized teams, industry-leading technologies, and creative breakthroughs, we help brands redefine their competitive advantage.
As part of WPP, the creative transformation company, Burson's performance is built on expertise and innovation.

The Role

As an Account Executive, you will contribute to our performance by engaging in day-to-day client activities under senior team supervision. You are required to actively learn and support senior account team members in managing and growing client relationships.

  • Assist in creating compelling content for digital campaigns, including social media posts, blog articles, video scripts, and other digital formats.
  • Plan, execute, and manage projects, including digital programs, online events, and tactical campaigns, with scheduling, reporting, and coordination.
  • Collaborate with designers and digital team members to develop creative concepts and visual briefs for digital campaigns, ensuring cohesive storytelling and visual consistency.
  • Maintain project documentation, ensuring accurate records, and provide administrative support.
  • Conduct research to stay updated on industry trends, competitor activities, and emerging content formats, informing content creation strategies.
  • Develop communication strategies for digital and social media, coordinating with the creative team for content and creative development.
  • Ensure timely delivery of solutions according to client needs and objectives.
  • Communicate campaign progress to internal and external stakeholders.
  • Demonstrate strong collaboration skills with internal teams, vendors, media partners, and business partners.


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